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WHY YOU SHOULD LEVERAGE ONLINE BOOKING SYSTEMS FOR YOUR BARBER SHOP
As an enterprising hairstylist, you’re surely thinking around the clock about ways to make your barber shop unique and more efficient. If you’ve thought of integrating online booking, then you’re definitely looking in the right direction.
Hotels, spas, resorts, transportation companies and countless other establishments have been harnessing the amazing benefits of online booking systems for a long time and yielding bountiful results.
Incorporating an online booking system into your barber shop is one sure way to stand out from competitors and provide the convenience that your customers deserve, but there are so many other wonderful benefits of online booking systems.
24/7 AVAILABILITY
Even if you’re closed, customers don’t have to wait till the next day to book their barber appointments. They’ll have real-time access to your business 24/7 at their own convenience! Just imagine how many customers must have visited your barber shop at your closing hours, met your doors closed, and turned around not sure how to schedule a favourable time.
FINANCIAL COMMITMENT
When customers pay to book a haircut online, they are less likely to cancel. So, an online booking system will reduce the number of no-shows. Still, even if a customer does have to cancel, the slot simply opens up for another customer to fill. This is definitely one of the reasons why online booking is better.
QUICK, SECURE AND CONVENIENT PAYMENT
The online market is growing exponentially by the minute. A lot of customers find it far more convenient to make their reservations and payments online ahead of time. You can also choose to incentivize online booking by creating special deals for customers that book their haircuts online.
VALUABLE DATA ANALYTICS
An online booking system is one of the most efficient ways to collate data on the performance of your business. With the analytics of an excellent online booking platform, you can tell which hours your traffic is highest or least, who your most frequent customers are, and what styles or trends people are most interested in. And then you can make use of this information in planning your moves and creating specific offers that will excite your customers.
TIME SAVING
As well as saving customers’ time, an online barber shop booking system will save the precious time of your dedicated staff. You’ll be cutting down on redundant time spent making appointments via phone calls. And the fact that this time can be reinvested in other productive activities at the shop is another pointer as to why online booking is better.
As an innovative entrepreneur, you know that the best way keep your business on top at all times is to align with the trends as they come. Online booking is one trend that is here to stay because of the convenience and reliability that it affords both the business and the prospective customer. This said, you’ll have to ensure that while you’re setting up your online barber shop, you’re also preparing your onsite barber shop for the influx of new and old customers that you’ll be sure to get, as well as all the other inevitable benefits of online booking systems.
Aqib Khan. “Leverage online booking systems for your business”
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THE GROWING INTEREST IN MALE GROOMING
Men are spending more time and resources taking care of their hair, skin and nails than ever before. An industry that used to be centered on women’s products and services for centuries is now quickly shifting its attention to an ever-growing male market.
Under the societal pressure to be “manly” and due to extreme definitions of what is “masculine” and what is not, through history, men have generally been compelled to display a nonchalance about self-care and their looks.
But these stereotypical barriers are lifting, and men are coming to terms with why grooming is important and becoming freer and freer to express their interest in good looks. The tendency of men to associate with what works for their peers is also to be thanked for this widespread growth of interest in male grooming.
The steady rise in the demand for male grooming products over the course of the past few years is set to continue. Statisticians predict that the male grooming industry worldwide is set to grow to a value of 29.14 billion US dollars by 2024. The market’s horizon is brimming with potential and the demand is rising by the minute. But what exactly is driving this growth? Below are some of the key factors.
GROWING AWARENESS
More and more men are buying into the idea of being well-groomed. The tables are turning, and more men now feel more confident when they have on a trendy haircut, a good clean shave or an impeccable beard, radiant skin, a nice scent and fashionable clothes. No longer is a casual home shave a dash of deodorant enough for today’s man. No, the modern male is deliberate.
TREND
The trend towards the bearded look is also on the rise, but a nice beard works best coupled with a great hairstyle. And so, in general, men are far more deliberate about spending more time at barber shops and investing in products that make their hair look better.
TECHNOLOGY
Popular culture and the social media are playing a huge role in reshaping men’s perception of grooming. Men’s fashion is getting more and more exposure, and body image and hygiene are far more desirable. E-commerce has also eased men’s accessibility to a wider range of male grooming products and services that they may have otherwise not made much effort to get.
FITNESS AND WELLNESS
Quite remarkably, the growing interest in fitness and wellness has also played a huge role. More and more people are associating themselves with organic products, and organic male grooming products are not left behind. In an age of information, men, especially younger men, are discovering why male grooming is important as well as the benefits of self-care using safe and natural products and methods. The knowledge that they are staying natural while using such products that are rid of harmful chemicals makes men feel far more trusting and comfortable.
Although the female grooming industry is still far ahead and some stereotypes still remain, the prospects are looking very good for male grooming, and the gap is projected to decrease drastically in a few years. It’s indeed a very smart time to tap into the massive potential of the male grooming market.
Michelle Rodrinaz “Growing interest in male grooming”
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